ARDC - Digital Marketing Consulting - Paris / Nantes

Create a high-performance digital ecosystem to serve your brand

1. STRATEGIC IMPULSE

Understanding your objectives and developing an action plan

Following an initial meeting, we will define your objectives together and set the course for your digital strategy. We then conduct an in-depth study of the market, the competition, and your brand’s digital presence and performance in order to offer you a tailor-made action plan, adapted to your human and budgetary constraints.

Increase your brand awareness

We ensure your brand has optimal visibility among your targets, on the relevant media and channels.

Generate qualified traffic

We activate the levers allowing us to capture a maximum of qualified contacts at the lowest cost.

Maximize leads

Through the analysis of user journeys we optimize the conversion tunnels.

Increase your sales

We help you to highlight your offer and to clearly stand out from the competition.

Build loyalty

We capitalize on acquisition efforts and ensure conversion in two time.

2. OPERATIONAL DEPLOYMENT

Activate smart, realistic, and effective levers

We create an ecosystem of digital levers whose synergies allow you to achieve your objectives.

Natural SEO
SEO

Natural SEO / SEO

Natural SEO consists of improving a website’s ranking in search engine results (Google, Bing, etc.).

We identify priority keywords, those with the highest traffic and conversion potential.
We then make the necessary optimizations to improve your website’s ranking for these keywords. Objective: Obtain a sustainable source of traffic

Paid Search
SEA

Paid Search / SEA

Paid search consists of Bid on keywords to rank high in search engine results.

We create and manage your keyword purchasing campaigns.
Through auction management, targeting settings (geographic, time-of-day, socio-demographic), and daily monitoring, we ensure we generate conversions at the lowest cost.

Goal: Quickly obtain qualified contacts

Advertising Retargeting

Advertising retargeting

Retargeting, or advertising retargeting, consists of displaying advertising banners to users who have visited a website.

On average, 95% of visitors will leave your site without making a purchase or leaving you their contact information. We maintain contact with these users and expose them to banner ads to achieve two-step conversion.

Objective: Capitalize on traffic acquisition efforts

Display RTB Advertising

Display / RTB Advertising
The term display advertising refers to forms of digital advertising using banners or videos.

We advise you on creating banner sets and distribute them on websites related to your theme.

Objective: improve visibility and awareness of the brand

Social Ads / SMA
Community management

Social Ads / SMA Community Management

We manage your social media advertising campaigns and advise you on managing your pages.

  • Diversify your traffic sources
  • Shape your brand image
  • Build your audience
  • Differentiate yourself from the competition

Inbound Marketing

Inbound Marketing

Depending on your industry, we offer simple solutions to improve your site’s performance without having to constantly increase your advertising budget.

Stand out from the competition
Innovate and be smart

Customer reviews, newsletters, email collection, rich snippets, Google My Business, Google Post, growth hacking, live chat, customer testimonials…

3. USER EXPERIENCE

Designing intuitive and efficient interfaces

Although essential, traffic alone is insufficient. It’s important to capitalize on your acquisition efforts and optimize the conversion phase to create interfaces that allow your users to access the information they’re looking for, remove barriers to purchasing, or offer complementary products.

Increase in average order value Better conversion rate Better user experience
Increase in average basket value Better conversion rate Better user experience
1

Improved user journey

2

Creating the tree

3

Ergonomics / Responsive

4

Purchase funnel optimization

5

Behavioral analysis click tracking / eye tracking

4. MEASUREMENT & MANAGEMENT

Support deployment and manage performance

Performance Management

We define relevant monitoring indicators and adjust the strategy based on performance to achieve objectives fixed.

Daily collaboration

We prioritize the customer approach and devote the necessary time to understanding your needs, monitoring your activity and project management.

Detection of new opportunities

The players in the digital world are constantly innovating and our technological monitoring allows us to offer you new tools and functionalities to help you stand out from your competitors.

Training / Consulting

We offer our clients 100% tailor-made training to better understand the issues of natural referencing (SEO), paid (SEA) and social (SMO).

Customer References

Since 2014, ARDC has been pragmatically and proactively supporting us in the deployment of our digital strategy. Thanks to this relationship of trust, we’ve delivered results year after year.

s
Grégoire MAES — CEO (44)

+50% Progression in the number of leads generated (Q1 2018 VS Q1 2017)

Logo Rénoval Abris de Piscine - ARDC Paris / Nantes

ARDC not only generates traffic, but also optimizes user journeys and regularly offers us new opportunities. The result is a sharply rising conversion rate and a constantly improving user experience.


Olivier DIXNEUF — CEO (49)

+92% leads in 12 months

Logo Moore Design - ARDC Paris / Nantes

Since 2013, the ARDC agency has been advising us on our digital strategy and the traffic levers to activate. Their informed recommendations have allowed us to increase our traffic over the years and obtain qualified leads. These positive results have a direct impact on our business.


Manon LEMERCIER — Marketing & Communication (75)

+76% sessions from organic traffic recorded in the last 12 months

Logifilm Logo - ARDC Paris / Nantes

ARDC was able to support us and adapt to our business. Anthony demonstrated great listening skills and was always responsive to our requests. A big thank you to the entire team for the quality of their work. We are delighted to continue our digital development with you!


Charles REGNAULT – CEO (93)

+205% increase in the number of leads generated thanks to organic traffic.

GRAM - LOGO

We have been working with the ARDC agency for two years on SEA services for four of the group’s brands. Beyond the performance of the initiatives implemented, I appreciate the regular discussions and sound advice from our consultant, which enable continuous improvement in the results of our campaigns. A high-quality, trusting collaboration!


Marion BERNARD – Digital Communications Manager (44)

+53% leads from organic traffic in 12 months

Logo GRAM - ARDC Paris / Nantes

ARDC is a human-sized, responsive agency that listens to its clients. Always proactive, Anthony and Julien work closely with the company to achieve its objectives. We highly recommend them!


Alicia ROCHER – Communications Officer (49)

+53% leads from organic traffic in 12 months

Logo Dinettes - ARDC Paris / Nantes

We are very satisfied with the support of the ARDC team, with whom we are evolving our digital strategy year after year. Very professional and attentive, Julien and Anthony guide us with finesse to boost the performance of our site as well as our presence on social networks. Thank you!


Benjamin CHARLES – Co-founder (85)

+205% increase in the number of leads generated thanks to organic traffic.

Logo BFM - ARDC Paris / Nantes

A serious and responsive digital agency with dedicated contacts who are experts in their fields. We achieve good performance from our two websites. I highly recommend.


Emmanuel LEBRUN – CEO (49)

+53% leads from organic traffic in 12 months

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    ARDC Paris
    Rue de la Paix
    93500 Pantin

    ARDC Nantes
    Rue des Chalâtres
    44000 Nantes

    Sales contact
    Anthony Rouscilles
    01 42 57 05 47

    ARDC Paris
    Rue de la Paix
    93500 Pantin

    ARDC Nantes
    Rue Jean Jaures
    44000 Nantes

    Contact commercial
    Anthony Rouscilles
    01 42 57 05 47

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