User experience

3. USER EXPERIENCE

Designing intuitive and efficient interfaces

Although essential, traffic alone is insufficient. It’s important to capitalize on your acquisition efforts and optimize the conversion phase to create interfaces that allow your users to access the information they’re looking for, remove barriers to purchasing, or offer complementary products.

Increase in average order value Better conversion rate Better user experience
Increase in average basket value Better conversion rate Better user experience
1

Improved user journey

2

Creating the tree

3

Ergonomics / Responsive

4

Purchase funnel optimization

5

Behavioral analysis click tracking / eye tracking

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